The Friendly Bear
David Capablanca
Podcast
RoofersCoffeeShop
RoofersCoffeeShop
RoofersCoffeeShop®, the award-winning place where the roofing industry meets for technology, information, and everyday business, creates podcasts for ongoing education, and industry information. RoofersCoffeeShop podcasts highlight interviews with roofing professionals and much more. There are four different podcast categories to choose from: Stories from the Roof, Roofing Road Trips with Heidi, Coffee Conversations, and The Heidi and Vickie Show. Sit back, relax, and listen to great stories, wisdom, and solutions the roofing industry needs today!
Episodios
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Coffee Conversations LIVE from WRE 2026
· 58 min
You won't want to miss this special Coffee Conversations, sponsored by Western Colloid, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 28, 2026, at 2 p.m. PT, as we sit down with industry leaders and experts Greg Halavarty of Western Colloid, Marc Hansen of JobNimbus, and Ron Lloyd of Kokua Roofing and the WSRCA. Representing perspectives from a...
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Strengthening Fall Protection in Roofing
· 28 min
In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Rich Trewyn and Amy Staska from National Roofing Contractors Association (NRCA) to discuss the NRCA’s Fall Protection Trainer Course for Roofing. They explore why effective fall-protection education matters to roofing contractors, the challenges companies face when building a strong safety-training program and how the course su...
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Building a Career at WTI
· 19 min
In this Roofing Road Trips episode, Megan Ellsworth sits down with Weatherproofing Technologies, Inc (WTI) Field Resources Supervisor, Eric Benson, to talk about career growth, training and development in the roofing industry. Eric’s path from tech to foreman to supervisor offers listeners a firsthand look at how WTI supports employees who want to grow in their careers. Listeners will hear what he...
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Building a Career at WTI
· 19 min
In this Roofing Road Trips episode, Megan Ellsworth sits down with Weatherproofing Technologies, Inc (WTI) Field Resources Supervisor, Eric Benson, to talk about career growth, training and development in the roofing industry. Eric’s path from tech to foreman to supervisor offers listeners a firsthand look at how WTI supports employees who want to grow in their careers. Listeners will hear what he...
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Inside RICOWI’s Fall Seminar
· 32 min
On this episode of Roofing Road Trips®, Megan Ellsworth is joined by Jordan Loudon of RICOWI and Andre Desjarlais from Oak Ridge National Lab to discuss the organization’s upcoming Fall 2026 Seminar and Meetings. We’ll explore RICOWI’s longstanding relationship with Oak Ridge National Laboratory and how research, field investigations and real-world data help roofing professionals better understand...
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Attracting the Right Roofing Talent
· 28 min
In this episode of Roofing Road Trips®, host Megan Ellsworth sits down with Kristin Case, managing partner, commercial roofing division at Hi-Peak Staffing, to talk about what roofing contractors need to know as hiring activity shifts across the industry. Kristin shares what she is seeing from the company side of recruitment, why field roles remain a major focus and how culture can shape the way c...
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Building Profitable Paths Beyond Residential
· 21 min
In this episode of the Roofing Road Trips® podcast, Megan Ellsworth sits down with Jesse Parkinson from IKO to discuss how contractor events, practical education and strategic partnerships can help roofing companies build stronger businesses. They explore IKO’s approach to hands-on learning, its partnership with Clemson University and ways residential roofers can expand into metal and commercial r...
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Building Billion-dollar Brands
· 32 min
In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Ralph Bruno, President and CEO of Tando Composites, to explore how industry-disrupting brands are built. Drawing on his experience with Trex, AZEK, and Tando Composites, Ralph shares the roadmap behind creating category-defining products, educating the market and making those products easy to buy. They discuss how this strat...
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Color Trends Contractors Need to Know
· 49 min
In this Read Listen Watch® episode, Megan Ellsworth chats with Brynn Wildenauer of Sherwin-Williams Coil Coatings about the emerging color trends shaping the future of metal roofing. Drawing from Sherwin-Williams' latest SHIFT™ color forecast, Brynn shares insights into the colors gaining momentum, the market influences driving customer preferences and what contractors need to know to stay ahead o...
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NRCA Legislative Update: What Roofers Need to Know
· 39 min
On this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Duane Musser and Brad Stine of the National Roofing Contractors Association (NRCA) to discuss the latest developments shaping the roofing industry's advocacy efforts in Washington, D.C. From key takeaways following Roofing Day in D.C., to workforce development initiatives, housing-related legislation and the current sta...
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Training Contractors for Low-Slope Success
· 28 min
In this episode of Roofing Road Trips, Megan Ellsworth welcomes Alisha Vobian and Chris Ronk from MuleHide for a conversation all about training, growth and opportunity in the low-slope roofing market. Together, they discuss the biggest training needs facing contractors today, how manufacturers can help steep-slope contractors make the transition into low-slope work and why hands-on education is k...
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Building a Streamlined Insurance Process
· 22 min
In this episode of Roofing Road Trips®, Karen Edwards sits down with Jamie Pillitteri, Director of Exteriors Product Management at ServiceTitan, to discuss what today's evolving insurance landscape means for roofing contractors. From inspections and estimating to claim approvals and project closeout, they explore where delays commonly occur, how disconnected workflows can impact productivity and p...
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Helping Contractors Build Businesses Freedom
· 29 min
In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Jim Leslie to discuss his journey through the home services industry and why Home Service Freedom was created. They explore the vision behind Freedom 2026 and the most important lessons Jim has learned from years of working with home service business owners. Jim also shares what contractors can expect from the conference, th...
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Growth Grounded in Values
· 22 min
In this episode of Roofing Road Trips®, Karen Edwards sits down with Lauren Marsh, president and co-founder of Ridgeline Construction, to talk about leadership, growth and building a roofing company with strong values at its core. Since co-founding Ridgeline Construction in 2012, Lauren has helped grow the company across multiple states while earning industry certifications and recognition along t...
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Leading Through Service in Roofing
· 20 min
In this episode of Roofing Road Trips®, Karen Edwards sits down with Jennifer George, co-founder and CEO of Northern Arizona Roof Services and a finalist for QXO's North American Female Roofing Professional of the Year award. Jennifer shares her journey from serving as executive director of the Arizona Roofing Contractors Association (ARCA) to leading a successful roofing company focused on both b...
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What's Holding Your Roofing Business Back?
· 28 min
On this episode of Roofing Road Trips®, host Karen Edwards sits down with Deni Blair and Bryan Oram of JobNimbus to explore what helps roofing companies create momentum and sustain growth in a competitive market. Through the lens of a practical business framework, they discuss common challenges contractors face, opportunities that are often overlooked and the systems that can make a bigger impact...
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LEGALCon Live 2026
· 26 min
On this episode of Roofing Road Trips®, host Heidi Ellsworth sits down with Monica Murphy Mittel of Ray Nolan Roofing to discuss why LEGALCon Live 2026 has become a must-attend event for roofing professionals looking to strengthen and protect their businesses. Together, they explore the legal, business, workforce and risk management challenges facing contractors today and share how industry-focuse...
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RCS Influencer Aaron Weinstein - September 2026
· 2 min
This month's question: Private Equity and Industry Consolidation How PE money is reshaping competition Risks and opportunities for independent contractors Preparing your business for acquisition or defense Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rc...
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The Questions Every Contractor Should Ask About Pipe Collars
· 14 min
In this episode of Roofing Road Trips®, host Karen Edwards welcomes Mike Bothman of Wil-Mar for a conversation about one of the roofing industry's most overlooked components. Together, they discuss the materials, performance characteristics and quality standards that can influence the long-term success of a pipe collar. If you've ever wondered what separates one pipe collar from another and if i...
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Stronger Products, Stronger Sales
· 30 min
In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Mitch Heitsch, director of sales for roofing solutions at Westlake Royal Building Products, to discuss the sales strategies that help contractors build trust, communicate value and close more business. Mitch shares how deep product knowledge, strong market awareness and meaningful industry relationships can turn a traditional...
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Suicide Prevention in Construction
· 58 min
In this RoofersCoffeeShop® Coffee Conversations, sponsored by WTI, host Megan Ellsworth is joined by Mandy McIntyre, CM development manager at Weatherproofing Technologies Inc.; Kara (Houck) McCaffrey, chief wellness officer at Houck Group, Inc.; and McKay Daniels CEO of National Roofing Contractors Association (NRCA) for an important discussion on suicide prevention in construction. Mental health...
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RCS Influencer Tracey Donels - August 2026
· 4 min
Private Equity and Industry Consolidation How PE money is reshaping competition Risks and opportunities for independent contractors Preparing your business for acquisition or defense Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign...
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Turning Aging Roofs Into Opportunity
· 23 min
In this episode of Roofing Road Trips®, Karen Edwards is joined by Baker Kuehl of Soylei to talk about the opportunity that exists between roof repair and roof replacement. Many contractors encounter aging roofs that aren't failing but aren't ideal candidates for immediate replacement either, leaving homeowners with limited options and contractors with little opportunity to add value. Learn how AP...
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Team USA aims for World Roofing Title
· 33 min
On this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Jon Goodman of National Roofing Contractors Association (NRCA) and Gary Howes of The Durable Slate Company to discuss an exciting opportunity that could put the next generation of roofing talent on the world stage in Budapest. Learn how roofing contractors can help young professionals showcase their skills and represent...
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Re-roofing Done Right With Re-cover
· 21 min
In this episode of Roofing Road Trips®, Karen Edwards sits down with Jesse Sutton from Versico Roofing Systems to explore the growing opportunity of roofing re-cover projects. They discuss how VersiFleece® membranes and Flexible DASH® adhesive help simplify re-cover installations, reduce labor demands and provide a practical solution for extending roof life while minimizing disruption. Contractors...
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The Platform Changing How Contractors See Roofs
· 35 min
In this episode of Roofing Road Trips, Heidi Ellsworth sits down with Dimitri Volkmann, vice president of product marketing at Eagleview and Chris Sanson, COO of Cox Roofing. They talk about Eagleview One™ and how it's changing the way roofing contractors access and use roof data. They dig into the platform's origin story, why high-resolution imagery and quick precise measurements matter and exami...
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Supporting the Rooftop
· 26 min
In this episode of Roofing Road Trips®, host Heidi J. Ellsworth visits with Dana Castle, Kaitlyn Briggs and Candice Palansky from Green Link, Inc. to learn more about how the company is serving the roofing and HVAC markets with rooftop support systems that help protect roofs, equipment and buildings. They talk about why rooftop support is such an important part of commercial construction and dive...
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Snow Retention Through Contractor Eyes
· 17 min
In this episode of Roofing Road Trips®, Karen Edwards sits down with owner of Corona's Roofing LLC, Soledad Hernandez-Cano, Mindy Dahlquist and Ben Anderson of TRA Snow and Sun to explore snow retention from a contractor's perspective. They discuss training experiences, product usage and the challenges contractors face when incorporating snow retention into roofing projects. The conversation also...
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What Restoration Takes: Part 3 – Proper Installation
· 33 min
In this episode of Roofing Road Trips®, Karen Edwards continues her conversation with Joe Sorrentino of Joe Sorrentino LLC. & Andrew Fickinger from Sherwin Williams in part three of this four-part series on roof restoration. This episode focuses on proper installation and why manufacturer specifications and correct application techniques are critical to a successful restoration. Joe and Andrew als...
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Professional Growth at RCAW Women in Roofing Day
· 26 min
In this episode of Roofing Road Trips, Megan Ellsworth sits down with Amanda Fields of Roofing Contractors Association of Washington and Carolina Joya of RoofCorp to talk about Women in Roofing Day as a focused professional development opportunity for roofing industry employees and employers. They discuss what attendees can expect from the event, including education, networking and industry connec...
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